“Proto’s purpose is to “advance people via the scale of meaningful organizations.” As an innovation consultancy and design studio, we know that design had the power to change our environments in ways that advance people, and that’s embodied by + POOL. We love that + POOL is committed to innovation, water stewardship, and providing free and safe access to the rivers for all New Yorkers.” -Saneel Radia Proto CEO & CIO
In 2021, Proto helped develop a strategy for how + POOL can support the rebuilding of New York after the Covid-19 pandemic, helping us craft the message that + POOL is the cornerstone of the new New York, because its helping us build back cleaner, clearer and better for all. Proto also kicked off our 2023 season of water stewardship events, sponsoring our first sweep of the year on a raining and wet April afternoon.
Proto is a new innovation consultancy that helps companies in the face of disruption. Proto exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. It is the intersection of these changes that must be considered and cared for. Traditional consulting separates strategy from design, and design from execution. Proto uses intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds, and perspectives needed to transform and capture growth opportunities as industries are reimagined.