August 13, 2010
A couple weeks after we launched the idea, and PSFK said we were “The Future of Water Recreation in NYC,” + POOL started showing up everywhere. It was pretty unreal. At the time, it was just Dong, Oana, Jeff and Archie with a zine and a handful of renderings basically. We had no team and no money. The last thing in the world we could imagine happening was a Principal of Arup—one of the most innovative engineering firms in the world—calling the phone number off the website and asking us to lunch. But that’s exactly what happened.
A couple days later, we were sitting down with Craig Covil, and he had offered for Arup to fund the first leg of the project: proving that it was feasible with an internal report. It was surreal, and within 6 months, we had a stack of paper saying that 1. Something like + POOL had never been done before, and 2. That it was possible.