Heineken Hosts a Waterfront Party for 'Swim in the River'
On the occasion of the premiere of Floating and Idea: a + POOL Story produced by Tribeca Studios, Heineken helped us throw the biggest party we’ve ever had—and over a thousand friends came to support swimming in the river with + POOL. Photos here.
Directed by Bianca Giaever of m ss ng p eces, scored by DFA’s Museum of Love, and narrated by Neil Patrick Harris, it does an incredible job telling the story of + POOL in a way we’ve never been able to before now. Our friends also got to see what it might be like to actually swim in the river with + POOL through a new 360 VR piece, thanks to m ss ng p eces.
Even D.R.A.M came out and performed on his birthday!
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